Throughout my career, I have helped mission-driven organizations communicate their value, engage stakeholders, and strengthen their public presence through strategic marketing and communications. My work spans content strategy, digital marketing, social media management, website administration, storytelling, email communications, print design, project management, and institutional communications. The portfolio below highlights selected projects completed during my tenure as Director of Marketing and Communications at the Graduate Theological Union, where I supported enrollment marketing, donor engagement, institutional advancement, academic programs, and public-facing communications initiatives.

Selected Impact

• Led marketing and communications efforts for a graduate institution serving multiple academic centers, programs, and stakeholder groups.
• Identified approximately $31,000 in recurring annual operational savings through vendor and process improvements.
• Built and launched 13 webpages to support recruitment and enrollment marketing initiatives for new master's degree concentration areas.
• Maintained consistent year-over-year social media audience growth of at least 4% through strategic content planning and audience engagement.
• Produced and managed institutional communications across websites, email marketing, social media, print collateral, and digital publications.
• Coordinated development of donor-facing communications materials, including the institution's Annual Impact Report.
• Developed communications systems, documentation, and workflows that improved operational continuity during periods of organizational transition.
• Served as a primary communications partner for academic departments, research centers, advancement initiatives, and institutional leadership.
  

Featured Project: Graduate Recruitment Marketing

Graduate recruitment marketing requires prospective students to understand both the academic offerings and the unique value of an institution. To support enrollment efforts, I developed integrated marketing campaigns promoting master's degrees, certificate programs, events, and academic opportunities across multiple communication channels.

Project Highlights
As part of this work, I created and managed recruitment-focused content across websites, email campaigns, social media platforms, and print materials. I collaborated with faculty, academic centers, admissions staff, and institutional leadership to ensure messaging remained accurate, engaging, and aligned with institutional priorities.

Selected Samples

Featured Project: Annual Impact Report

The Annual Impact Report serves as one of the institution's most important stewardship and storytelling tools, communicating accomplishments, donor impact, academic excellence, and organizational priorities to stakeholders.

Project Highlights
I coordinated the development of the report from concept through publication, working with internal stakeholders to gather content, identify key stories, and ensure consistent messaging. The project required balancing multiple priorities while maintaining brand consistency and meeting production deadlines. The resulting publication highlighted institutional achievements, donor impact, faculty accomplishments, student success stories, and strategic initiatives.

Selected Samples
Click to view the full reports.

Featured Project: Institutional Storytelling

Effective storytelling helps organizations communicate their mission, celebrate achievements, and connect with audiences. Throughout my tenure, I produced written content highlighting faculty scholarship, student experiences, institutional initiatives, and organizational impact.

Project Highlights
My writing focused on translating complex academic and institutional topics into accessible, engaging stories for prospective students, donors, alumni, faculty, and community members.

Featured Articles:

• Graduate Theological Union Announces 2026 Distinguished Faculty Award Recipient Dr. Cynthia Moe-Lobeda (May 26, 2026)
• From Prison Studies to Biblical Scholarship: Hadar Aviram’s Interdisciplinary Journey (May 18, 2026)
• GTU Establishes Endowment Fund with Anonymous $2.5M Gift (April 29, 2026)
• Major Gift Strengthens Weiser Family Scholarship Endowment Fund (October 17, 2025)
• GTU Awarded Prestigious NEH Grant to Lead Global Study on Sacred Texts and Cross-Cultural Exchange (September 2, 2025)
• Dr. Kamal Abu-Shamsieh Partners with Clinton Foundation to Launch Fellowship Addressing Addiction and Overdose Crisis (March 21, 2025)

Featured Project: Social Media Strategy and Design

Social media served as a key channel for audience engagement, institutional storytelling, recruitment marketing, event promotion, and community building.

Project Highlights
I developed and managed content calendars across multiple social media platforms, creating campaigns that amplified institutional priorities while maintaining a consistent brand voice.

Content included:

• Faculty and student spotlights
• Event promotion
• Recruitment marketing
• Academic program awareness
• Institutional announcements
• Community engagement initiatives

Selected Examples
Click to view each post.